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Fragrance grows the fastest, becoming the second-largest prestige beauty category for the first time.
February 12, 2025
By: Melissa Meisel
The U.S. prestige beauty industry dollar sales grew by 7%, year over year, to reach $33.9 billion in 2024, according to Circana in its latest report. In comparison, mass market beauty sales experienced a year over year dollar increase of 3%. “The beauty industry’s resilience continues to shine as consumers turn to beauty to not only look, but also feel good,” said Larissa Jensen, global beauty industry advisor at Circana. “With beauty products intertwined with consumers’ emotional needs a...
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